Integrating Traditional and Digital Marketing

It is of no news today, the majority of businesses and enterprises are beginning to embrace
digital marketing procedures. It could firstly be about advertising a promotion on the
internet or owning a social media handle or even having a website just to drive leads and
bring about the funnel of sales. Truth is, all of these strategies are working and are effective
in this age. However, all of a sudden shift in respect to evolving technology has drifted many
businesses to abandon and forget basic traditional marketing methods and strategies that
have proven effective over decades ago. Whilst traditional marketing strategies may be old,
they still have their benefits and can ultimately boost sales and increase the brand’s

The Crux of Traditional Marketing

I’m quite sure many still have a picture in mind how newspapers were usually filled with
different brand’s ads a couple of decades ago. We can as well remember how competitive it
was for companies to get a billboard space on major roads. Although, we can’t take away
the fact that television ads have been for several years and still relevant even with the
invention of smartphones and computers. You may not be familiarized with leaflets and
brochures in this generation, however, they have played important marketing roles for
different companies. All these and many more are termed traditional marketing strategies
and they have proved effective in their ways over the years.

For example, the city of Dubai is regarded as an ultramodern architecture city known for a
lively nightlife for exhibitions and events in the middle east. Dubai boasts several vital show
venues including world trade center, Dubai airport expo, convention centers, amongst
others being a chief business hub connecting Europe and Asia. You can maximize stands for
rent in Dubai
to provide impressive exhibition stand rental that perfectly portrays your
brand’s key message with experienced stands designers. Radio and television ads have
proven to reach many target audiences within a short time as long as the target audience is
switched on to the radio frequencies where the ads play.

The Crux of Digital Marketing

Now, let’s divert our focus to the trending marketing strategy called digital marketing. It is
quite easy to highlight all the difference between traditional marketing and digital
marketing. Today, in the market world, we have completely new marketing procedures that
serve as tools for different brand and businesses. Having a starting point with digital
marketing is mostly marked by either having a personal website or owning a social media
page. Other digital marketing strategies include social media marketing, newsletters, web
pages chatbots and virtual assistants among many others. An undeniable fact about digital marketing is that market targeting is more reliable and accurate. With the use of SEO and enhanced website strategies,
businesses can have global visibility within a short period.

Truth is, traditional marketing strategies are good at creating a lasting impression and
memory. You can do a quick verification by asking elderly people, they still have a memory
of an ad track played on their favorite TV way back in the 70s. Digital marketing is also
interactive and effective, especially nowadays where there’s a rise in the advancement of

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