TikTok’s Brad Mondo is Building a Hair Empire Just one Follower at a Time
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Brad Mondo (8.7M, TikTok) has constantly been fascinated by hair. He labored in his dad’s salon, Jesamondo Salon and Spa, in Massachusetts setting up about age 14 and became mesmerized by the diverse merchandise and hair colour possibilities.
“You could completely transform someone by hair color and hair treatment,” he reported. “And so I would choose house the products each and every working day and experiment with them.”
Given that then, the 27-calendar year-previous Mondo has cultivated hundreds of thousands of followers across platforms like YouTube, TikTok, and Instagram. His written content includes reaction videos to “hair fails” and pointers for hair treatment and hair coloration. He also has his possess hair care and hair shade brand termed XMONDO, a Snapchat hair collection, and has completed the hair of celebs and influencers like Charli D’Amelio.
“I come to feel like I have my MBA in small business at this point,” he said. “And it is just insane how significantly I have arrive with studying about how to run a business and how to have staff and how to be a manager and how to be an helpful manager.”
The Business of Hair Influencing
As opposed to influencers who have audiences and followings because of their dance moves or identity, getting a beauty influencer lends alone much more easily to monetary possibilities, Mondo stated.
“Whether it is makeup or hair or anything at all in that entire world, I think you have a great chance to develop a enterprise off of it even a lot more than other people,” he reported. In the life-style class, “you have so a lot of distinct paths you can go down, but when you’re in make-up or you’re in hair and you are dependable for that key a single issue I assume your business enterprise is routinely going to be really successful.”
Mondo mentioned XMONDO has been “extremely lucrative” so he’s been equipped to pass on brand name endorsement offers he earlier relied on as a supply of earnings. He only wants to get on do the job with manufacturers in just a specific selling price range and that he feels fired up about.
“I attempt to do really gentle lifting when it will come to performing with manufacturers other than myself and not get also concerned with it since my major aim is definitely escalating my business,” he claimed. “And I know that is exactly where my long term is.”
Covid & Hair Treatment
The starting of the pandemic remaining lots of people today at household and not able to go to hair salons which benefitted Mondo’s enterprise. Folks who were keen to find out how to teach on their own far more about hair and all those who wished to do their hair at property turned to videos on Mondo’s distinct social media platforms. He also released XMONDO during the height of the pandemic.
“People are additional invested in their hair than ever,” he reported about the lockdown interval. “And people are ready to experiment a lot more because they are form of locked inside of every single day.
TikTok & the Creator War
TikTok is undertaking nicely now simply because of its engaging articles and algorithm, Mondo said, but he notes that the movie-sharing platform does not provide as a lot of options to make revenue as other platforms. Creators have previously complained about lower compensation rates from TikTok’s creator fund. Most lately, a glitch was reported that prevented new influencers from having compensated.
“It’s not as monetizable as say YouTube or Fb or Snapchat, so you’re sort of constantly hunting for individuals next model offers or that next partnership,” he reported.
This job interview was initially published in The Creators, a newsletter about the people powering the creator economic climate. Get it in your inbox just before it’s online.