A self-propelled motor vehicle of the Common Motors company Cruise is on a test drive in downtown San Francisco. Andrej Sokolow/picture alliance through Getty Images

Following several years of watching the market from the sidelines, Microsoft is finally leaping on the stylish autonomous car bandwagon, joining forces with a roster of strong buyers in a $2 billion funding round in San Francisco-dependent self-driving startup Cruise.

Also taking part in the financing spherical are Normal Motors, which owns a greater part stake in Cruise, present stakeholder Honda, and a handful of other undisclosed institutional traders. Cruise is valued at $30 billion soon after the financial investment, up from $20 billion at the time of its final fundraising in spring 2019.

Microsoft’s function in the autonomous driving organization goes over and above delivering fresh cash. In an announcement Tuesday the tech huge describes the deal as “a very long-term strategic relationship” wherever Cruise will use Microsoft’s Azure cloud-computing services to streamline source chains and make autonomous vehicles mainstream.

Final Oct, Microsoft struck a equivalent deal with U.K.-centered autonomous car business Wayne to supply its Azure cloud company.

“Advances in electronic technology are redefining just about every component of our get the job done and everyday living, together with how we move people today and items,” Microsoft CEO Satya Nadella said in a assertion. “As Cruise and GM’s preferred cloud, we will apply the electrical power of Azure to support them scale and make autonomous transportation mainstream.”

Cruise is now screening driverless automobiles in California for a robo-taxi service and reportedly business shipping and delivery as very well. The corporation experienced prepared to roll out the robo-taxi application by the conclusion of 2019 but at some point missed that timeline.

“Our mission to convey safer, greater, and a lot more affordable transportation to absolutely everyone is not just a tech race—it’s also a trust race,” stated Cruise CEO Dan Ammann. “Microsoft, as the gold conventional in the reliable democratization of technologies, will be a power multiplier for us as we commercialize our fleet of self-driving, all-electric, shared autos.”

Microsoft’s investment decision came at a time when the self-driving sector, just like any maturing sector reaching inflection details, commences to see immediate consolidation and heightened competition among the the most significant players.

In December, Silicon Valley-centered Aurora absorbed Uber’s self-driving device and took a $400 million expense from the journey-hailing firm, which boosted its valuation to earlier $10 billion from just $2.5 billion a yr previously. Also in December, Orlando-centered Luminar, which would make “Lidar” sensors for driverless autos, went general public on NASDAQ at a valuation of $10 billion. Even Apple is reportedly building a self-driving vehicle and engaged in talks with numerous automakers to go the project ahead.

Microsoft Doubles Down On Self-Driving Cars With a Big GM Partnership