Twitter Timeline: How It Became a Social Media Cut price for Elon Musk

Twitter’s share price tag has barely improved since likely public in 2013. Lars Niki/Corbis through Getty Photos

Why is Elon Musk so confident he can acquire Twitter?

Apart from the effectively-recognized specifics that Twitter is Musk’s beloved platform to share his feelings on everything—sometimes delicate company data—and that he is mates with the company’s founder, Jack Dorsey, Twitter also occurs to be nicely in just his finances. Twitter’s market cap is $34.4 billion, significantly fewer than that of Meta (formerly Facebook), for occasion, which is worth $550 billion.

Musk is worth $273 billion, per Forbes’s estimate. Theoretically, he can find the money for to buy Twitter six times around for the$43 billion he made available, although, to actually pay for the offer, he will have to both market or take out a bank loan from some Tesla shares to no cost up billions of dollars.

Twitter’s discount tag is a result of its relatively uninspiring historical past. It was founded and taken general public close to the identical time as Facebook. Both of those had been thought of pioneers of the social media age. Having said that, they have about the several years developed into two vastly diverse providers, at minimum economically.

Even though Facebook’s market cap has amplified additional than 6 fold in the previous 10 years, Twitter existing share cost is only 1 % greater than the opening cost on its initially trading day in November 2013.

Twitter experienced an extraordinary commence in its early a long time. The platform’s every month active buyers surpassed the 100 million milestone in 2011 and rapidly doubled to 200 million just a yr later on. But the expansion stalled before long soon after that it took Twitter six additional a long time to catch the attention of one more 100 million customers. For comparison, Fb had 2.5 billion regular monthly people at that time.

Twitter also under no circumstances found a sustainable way to monetize its compact audience. For the duration of its 16 many years of existence, including eight as a public corporation, Twitter only had two financially rewarding a long time (2018 and 2019).

A person apparent perpetrator has been the company’s management, which traditionally has lacked regularity and focus. Dorsey, the community encounter of business, was famously an elusive CEO who seemed to worth many other pursuits more than the profitability of Twitter. In 2008, he was ousted by Evan Williams, a Twitter co-founder and board member, reportedly for usually leaving function early to go to yoga and trend style and design lessons. Dorsey went on to identified Sq., a digital payment firm, soon right after leaving Twitter when Williams took around as its new CEO.

Williams lasted only two several years on the position and stepped down in 2010, citing his intention to concentrate on product or service approach. He was replaced by Twitter’s then main operating officer Dick Costolo. Costolo oversaw Twitter by its IPO but unsuccessful to provide the corporation into profitability. He resigned in June 2015 right after a long time of heavy losses. Weeks afterwards, Dorsey rejoined the enterprise as CEO.

Underneath Dorsey’s next phrase, Twitter lastly turned a earnings in 2018 ($1.2 billion) and 2019 ($1.47 billion) but rapidly misplaced momentum soon after the pandemic hit in 2020. Twitter noted a $1.14 billion decline that calendar year and one more $220 million in red ink in 2021.

Dorsey’s tenure ended in November 2021, when he resigned to focus on Square. He was replaced by Twitter’s then chief technological innovation officer Parag Agrawal. Dorsey remained as a board director, alongside with 10 other associates, such as Agrawal.

Twitter’s board has so significantly resisted Musk’s “best and final” offer you to purchase the business and has put in a “poison tablet,” or a shareholder legal rights program, in a bid to fend him off. Musk is now teasing a tender supply specifically at Twitter shareholders, inquiring them to name a rate at which he would acquire their shares. “It would be utterly indefensible not to place this present to a shareholder vote. They possess the business, not the board of directors,” the Tesla CEO tweeted on April 14.

Musk promises he has secured $46.5 billion in funding from a roster of investment decision financial institutions, including Morgan Stanley, Bank of The united states and Barclays, to support finance the tender supply, according to a Securities and Exchange filing on April 21.

A Brief History of How Twitter Became a Social Media Bargain for Elon Musk