This market of India is occupied by China, now the government has made a new plan

Chinese companies dominate the Indian smartphone market. The market share of Chinese brands has reached 99 percent. After losses, Chinese companies are grabbing the Indian market. but why? Watch the video to know-

How much has India’s smartphone market grown?

Chinese brands have captured the Indian smartphone market. Sugar smartphone brands (Smartphone Brands) Its market share has now increased to 99 percent. These Chinese companies are grabbing the Indian market even after incurring losses. On the Indian smartphone market worth Rs 1.75 lakh crore China (China) is in possession of. We are saying this because by volume Indian smartphone market (Indian Smartphone Market) The market share of Chinese brands has gone up to 99 percent. According to IDC, about 150 million smartphones are sold in India every year. Now you can also say that China has a monopoly on India’s smartphone market.

The market share of Chinese brands in the country’s smartphone market was 32 percent in 2015. It increased to 47 percent in 2016, 79 percent in 2017, 88 percent in 2018, 97 percent in 2019 and 99 percent in 2020. Meaning the market share of Indian brands has come down to 1 percent. These figures have been collected by market research firm TechArc. Other foreign brands like Samsung have been excluded from this analysis.

Now talking about the market share by value, the market share of Chinese brands in the Indian smartphone market was 17.8 percent in the year 2015. It has now increased to 64.5 percent in 2021. And the market share of Indian brands has come down to 1.2 percent. The share of Indian brands in terms of value was 25.4 per cent in 2015. In the category of 10 to 30 thousand rupees, only Chinese brands are completely occupied. Most of the phones in India are sold in this category.

Indian mobile traders say that Chinese companies were able to find their feet in India due to heavy discounts in prices. However, Chinese companies have also suffered big losses in India due to this. For example, Vivo has suffered a loss of Rs 349 crore in India and Rs 2,203 crore for Oppo in FY20.

However, the Government of India is now promoting Indian brands through PLI i.e. Production Linked Incentive Scheme. Indian companies like Lava, Micromax, Optimus, Dixon and UTL are participating in the PLI scheme.

Pawan Jaiswal, Money9

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