Most businesses want a piece of the pie of what is going on with social media. It provides access to such a massive audience that can be turned into customers. Twitter is one of the platforms that gives businesses the opportunity to engage with over 320 million active monthly users through short texts, images and short videos. Twitter is loved for its instant gratification, of which it provides in spades, in addition to the growth services available. One that has become very popular is Twesocial, which will take over your account and engagement on your behalf, more than that, you are able to real followers with Twesocial. This makes it an appealing platform for businesses to use to access their customers and some new ones.
The easy part is understanding the opportunity that Twitter affords businesses to market their services, while the slightly difficult part is using this platform to grow an account for a business. Using marketing tactics from the real world, businesses on Twitter can replicate their winning formulas on the platform to engage and convince customers of the value of their product or service. Some of the strategies used are shared below.
Find the right hashtags
Hashtags are mostly popular for other social media sites especially Instagram and TikTok but they originally started on Twitter. Hashtags are your guide on Twitter to all the content you love. They do it by grouping similar conversations together to make it easier for users to locate content they are interested in and probably, engage. Businesses should use relevant hashtags to their audiences in order to draw them in. It is not about how many hashtags a business uses but how relevant they are to the audience targeted. If using already used hashtags is not enough, you can create your own hashtag maybe about a conference, webinar or product or service launch.
Use GIFS
GIFS need little introduction considering they are popularly used on so many platforms. They are short clips made of a couple of images. They stand out because they are animated, funny and not as heavy as videos yet deliver the message perfectly. Using humour through GIFS adds to making your Twitter account more interesting and entertaining to your audience which they can retweet. You can either create your own GIFS with Giphy Capture or use the in-platform of Twitter to search for a relevant GIF.
Flawless profile
Profiles are the face of your brand on Twitter. It goes a long way to have them in perfect shape in order to appear more professional and appealing to customers. picking a handle with your brand name helps, a high-quality image for a profile picture, a name and a clear and simple bio. Bios give away what the business is about to the customer. Additional information that may help the customer are location, your URL which links to your website and when your business started. Most of this information will be important to a customer that browses your page. If done right, the customer will spend less time understanding your business and more time, hopefully, purchasing.
Schedule content
Content is the name of the game with social media. Users of social media are there to consume, create and share content. Twitter is no different. Great content should be posted regularly about 5-7 tweets a day considering the lifespan of a Tweet is 20-25 minutes, and is something to keep in mind if you want to increase your Twitter followers. The best time to post depends on when your customers are engaging the app. Mention can also assist your business schedule your posts so that you can use your time for more important business activities/
Conversation tags
Tagging different accounts to content you post can go a long way in adding reach to your posts. Where there is relevant content to another user, a business can tag them. If it is relevant, it will create engagement not only with them but with their followers. Tags add to the conversational and fun side of Twitter and helps not only engage current audiences but draw in new audiences. Some of the popular brands that do this include Nintendo that tags Minecraft and Xbox.
Conclusion
Businesses can benefit greatly from using Twitter efficiently and what is even more helpful, is that it is easy to use once you get the hang of it. using hashtags, a flawless profile and using GIFS will broaden the reach of your account. Understanding how you can make the best of those tools will make or break your business.