Confederation of All India Traders i.e. CAT said that small and medium but regional level brands are fulfilling the demand of the people of India. (Representational Image)
Confederation of All India Traders i.e. CAIT on Sunday said that it is a misconception that around 3000 big brands of big corporate houses are catering to the needs of the people of the country especially in the FMCG sector, consumer goods and cosmetics etc.
Confederation of All India Traders (CAT) (CAIT) said on Sunday that it is a misconception that large corporate ,Corporates, Around 3000 big brands of households are catering to the needs of the people of the country especially in the FMCG sector, consumer goods and cosmetics etc. sectors. Whereas the reality is that in reality there are more than 30 thousand small and medium but regional level brands spread in every part of the country. (Brands) demand of the people of india (Demand) are completing. According to a recent survey by CAT Research and Trade Development Society, the research wing of CAIT, around 3000 corporate brands cater to the needs of around 20 per cent of India’s population.
Whereas, more than 30 thousand small and medium brands in different states of the country are catering to the needs of the remaining 80 percent of the people of the country, including products manufactured by small and local manufacturers and producers.
People tend towards corporate brands because of publicity: CAT
According to the press release issued by CAIT, Bhartia and Khandelwal said that due to extensive media and external publicity and brand endorsements by celebrities, the tendency of the upper class and upper middle class people to stick to corporate brands. Whereas. Brands from small and local manufacturers are sold through direct contact of merchants with their customers and through mouth publicity.
Bhartia and Khandelwal further said that the business sectors that were surveyed included food grains, oils, grocery items, personal cosmetics, inner wear, readymade garments, beauty and body care products, footwear, toys, educational sports and health. Contains care products.
According to CAIT’s statement, Bhartia and Khandelwal said that this reflects a reality that small and local brands are more popular among customers. And most of the population of the country buys them. And that too in a situation when some foreign e-commerce companies are involved in selling goods at less than cost and giving huge discounts. And some FMCG companies have tried to bypass the network of distributors. Apart from this, he said that if the government gives necessary support policies to the non-corporate sector and tightens the e-commerce companies to fully comply with the policy and law, then the retail business of the country will be Prime Minister Narendra Modi’s Make in India and self-reliant. India is capable of fulfilling.