According to experts, from the data of the location of the users, the companies get to know about the habits of the users, the way of purchasing and the purchasing power of the users. Then the companies send advertisements to the users according to their needs.
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Google keeps tracking your location even after turning off the location in Anchor-Mobile. The central government is going to take steps soon against the violation of user’s privacy and trust. Google will not only have to pay a heavy fine if the proposed Digital Data Protection Bill becomes law, but will also have to face criminal prosecution for continuing this practice.
The central government has come to know about this action of Google after four years of investigation in America. It was also found in the investigation that till the year 2018, Google used to trace the location of users even after logging out of the Google app in the US. Taking this revelation seriously, Minister of State for Electronics and IT, Rajeev Chandrasekhar has said that the proposed Digital Data Security Bill will put an end to such activities. He tweeted that strict action will be taken against any platform or intermediaries for doing such work and they will have to pay even financial fines.
Data security and protection of users will prove to be a milestone
The government is going to make all such provisions in the proposed data security law, which will prove to be a milestone for the data security and protection of the users. Data protection law is applicable in many countries. This is the reason that Google will pay $ 392 million to 40 state governments of America in order to keep information about the location of the users at all times. Apart from financial compensation, Google will clearly tell from the new year how it collects location data. Google will also tell what kind of data can be taken even after the location tracking is turned off.
Google will update the setting further
Google will update the settings for users when the data protection law is implemented in the country and Google will also teach users how to deactivate location tracking, delete the data collected by the setting and set the limit for keeping the data. Google will also give detailed information about location technology to American users from the new year.
Other companies will not be able to take the data of the new rule
According to sources in the Ministry of Electronics and IT, after the implementation of the Digital Data Protection Act in India, Google and other platforms will not be able to collect users’ data in a wrong way. According to sources, in the proposed law, a provision of fine of up to Rs 100-200 crore is being brought for collecting data wrongly or without informing the users. The draft of the Digital Data Security Bill will be released by this month and the bill will be presented in Parliament for approval in the budget session. Currently, due to the absence of data protection law in India, tech companies are taking undue advantage of it.
According to experts, from the data of the location of the users, the companies get to know about the habits of the users, the way of purchasing and the purchasing power of the users. Then the companies send advertisements to the users according to their needs. Many financial companies also see the location data of the users in the matter of giving loans, due to which the paying capacity of the users is known.