Now celebrities will have to give correct information while advertising, otherwise heavy fines will be imposed
The government has tightened the rules for publicists advertising various products, including celebrities and sportspersons. (Representational Image)
The government has tightened the rules for publicists advertising various products, including celebrities and sportspersons. Now the promoters of advertisements will also have to provide details of their relationship with the content being promoted.
Government has launched various products including eminent personalities and sportspersons. advertisement (Advertisements) The rules have been made strict for the preachers. Now advertising campaigners (endorsement) You will also have to provide details of your relationship with the material being promoted. The Ministry of Consumer Affairs on Friday issued new guidelines to check misleading advertisements. (Rules) Issuing it announced strictness. It stated that the advertisement must reflect the true opinion, belief or experience of its promoter. In accordance with this guideline, the Promoter must refrain from advertisements containing misleading information.
Promoters of ads must state their relationship to the content. Failure to do so will result in a fine under the Consumer Protection Act.
How much will the fine be?
In accordance with the Guidelines, there is a relationship, if any, between the Promoter, Merchant, Manufacturer or Advertiser that could affect the credibility of the Promotion. So such a relationship will have to be fully disclosed at the time of publicity. The Consumer Ministry has said that for violating these guidelines, a fine of Rs 10 lakh will be imposed in the first instance. Even after this, a penalty of Rs 50 lakh will be imposed for committing the offense.
Let us tell you that the government on Friday issued new guidelines to curb misleading advertisements, which include advertisements targeting children and making free claims to entice consumers. The guidelines also said that due care should be taken before issuing the advertisement. Surrogate advertisements have also been banned in the new guidelines notified by the Ministry of Consumer Affairs and it has been said to bring more transparency in a declaration while showing advertisements.
These guidelines have come into force with immediate effect. Surrogate ads are pseudo ads that promote another product. Like promoting alcohol on the pretext of soda water or gutkha on the pretext of cardamom. Announcing these guidelines, Consumer Affairs Secretary Rohit Kumar Singh said that consumers take a lot of interest in advertisements. Under the CCPA Act, there is a provision to deal with misleading advertisements affecting the rights of consumers.
(with language input)
