ICICI Lombard launches BeFit Cover digital campaign, will benefit from cashless OPD
Through the campaign, an attempt has been made to refute the idea that insurance is useful only if you or a member of your family is hospitalized or that insurance covers only major health expenses.
The benefits of Bee Fit were highlighted through video and creative highlights.
One of the leading private insurance companies in the country ICICI Lombard ,ICICI Lombard) has launched a digital campaign UnbelievablebutTrue to promote BeFit Cover. It is a rider policy that provides cashless OPD and Physiotherapy, virtual consultation and teleconsultation sessions along with other health indemnity products to the customers through IL TakeCare App and website. The campaign covers digital marketing films, digital and social media platforms. Through the campaign, an attempt has been made to refute the idea that insurance is useful only if you or a member of your family is hospitalized or that insurance covers only major health expenses.
The campaign covers digital marketing films, digital and social media platforms. Through the campaign, an attempt has been made to refute the idea that insurance is useful only if you or a member of your family is hospitalized or that insurance covers only major health expenses.
The myriad benefits of Be Fit have been highlighted through videos and creative highlights which include virtual medical consultations, pharmacy expenses, physiotherapy sessions, diagnostic services as well as health and protective care.
Increased importance of telemedicine and home health services
Speaking on the occasion, Sheena Kapoor, Head – Marketing, Corporate Communication & CSR, ICICI Lombard said, “The customer center is at the core of all activities at ICICI Lombard and it is this idea that we bring to the masses through our new digital campaign. Want Bee Fit to exclusively provide cashless OPD benefits. The pandemic has increased the importance of telemedicine and home health services.
The films are quirky, funny and the campaign #UnbelievablebutTrue emphasizes on aspects of the successful cover. All released on our social media platforms Video Reflect on life’s circumstances and show how people living ahead discover the incredible range of benefits and coverage that come with ICICI Lombard Benefit’s cashless service and bring to life the campaign #UnbelievablebutTrue.
Speaking about the campaign envisioned by Ogilvy India, Talha Bin Mohsin and Mahesh Parab, Executive Creative Directors of the company said, “As an insurance provider, it is unheard of to get to the bottom of the basics of healthcare and deliver such comprehensive healthcare. . When we add the cashless aspect to it, it makes the offering even more appreciable. Undoubtedly, the grandeur of an offering like the campaign BeFit cover will need to reach a wider audience. We knew the reactions it would get from the people of the country were going to be massive and with that, we didn’t have to look very far to find inspiration for our #UnbelievablebutTrue campaign.
It is completely cashless
The COVID-19 pandemic has changed people’s perceptions about general medical infrastructure and health procedures. According to a report, there has been a 30 percent increase in online doctor consultations in the country. Though most of the insurance plans continue to focus on patient costs, completely ignoring the fact that most of the medical expenses are not covered by the patients such as pharmacy bills, diagnostic consultation and diagnostic center expenses etc. In the midst of the pandemic and beyond, outpatient healthcare is being treated and delivered differently. To keep pace with this mundane service, the Bee Fit cover is designed to meet the changing needs of the customers and is completely cashless.
ICICI Lombard provides complete health solutions to its valued consumers through its insurance products among other insurance companies. This one-of-a-kind solution will come in handy and be more relevant than ever as people focus on quality healthcare and immunity. The #UnbelievablebutTrue campaign will be broadcast on internet, social media platforms as well as radio channels.
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