With more than one billion active monthly users, Instagram has a lot to offer in the marketing field. With the introduction of reel features, Instagram has encountered a spike in engagement from common audiences and marketers. Every month, nearly 130 million Instagram users engage with shopping content. In addition, 93% of marketers use Instagram for influencer marketing. 83% do it through Instagram stories and 36% through the reels, showing how Instagram videos are capitalized for brand promotion. This article shows you how to edit Instagram videos that match your brand’s aesthetics and resonates with your brand’s motto.

Tips for creating branded videos for Instagram

If you want to leverage the power of online marketing through your videos, you ought to make videos that match your brand aesthetics. In other words, your Instagram video should speak for your brand and not convey messages that are not relevant. In addition, there should be uniformity. Each clip, image, and text in your video should be edited to represent and convey your brand’s aesthetics to the masses. Here are some effective tips to follow.

Understanding Instagram aesthetics 

Instagram offers a lot of tools and features to customize your aesthetics. Photos, filters, templates, pre-sets, etc., are things that immediately come to mind when we think about Instagram aesthetics. The thought of Instagram aesthetics generally involves the idea of a cohesive type, mood, and general impression of a user’s posts. By understanding Instagram aesthetics, you will be able to form a consistent and flawless aesthetic consistent with your core brand values and the tool’s value.

Understanding Instagram content 

It’s not only important to align your aesthetics to Instagram’s aesthetic, but it is also important to understand that your content should be consistent with the overall content that floats on Instagram. This will increase engagement with your videos. So, the key is to remain relevant without compromising your brand’s core values.  

In the name of content, everything is floating on Instagram. You can do everything on Instagram: boomerangs, graphic GIFs, informational content, meme content, quotes, how-to content, sneak peeks, behind the scenes, and vlogs. You can post your content on stories that last for 24 hours, on feeds that last forever, or invest creativity in eye-catching, fun, and fiery reels.  

Choosing the right video maker tool  

Most of the viral videos on Instagram are quality videos, and therefore, an essential aspect of making Instagram videos is possessing a quality video creator-free tool. These tools should have all the relevant features that can help you create a video that resonates with your core values and the theme of your brand. Therefore, all the viral videos that float around on Instagram are products of the quality tools they were edited.  

Being mindful of multiple features

An old hand at the task but also need to possess insights into different features and how they can bring about the best video that resonates with your brand aesthetics.

We will list some basic features that all quality video editor tools possess.  

  • Instagram videos are made in a 9:16 ratio; your Instagram video should follow this format and ensure the tool you use supports it.
  • Ensure that the tool provides you with various templates and frames to experiment with and see which one best fits your brand aesthetic.

To create stunning videos, you not only need to be an 

  • All of these tools have adjustment tools that allow you to change and fix contrast, brightness, text fonts, and so on, allowing you to maintain a consistent aesthetic without sacrificing content.
  • Make sure to be creative with the music in your video. For example, you can customize audio that will resonate more with your brand’s aesthetics. Most video maker tools come with a collection of tracks that you can use, or you can even transport music files or songs from your storage. You can also do voiceovers or extract audio snippets from videos.

Design cover image 

The first thing people notice on their Instagram timeline is the cover image of your video. Whether they will watch the video or pass it on depends upon the cover image, so you need to put effort into making your cover image as stunning as your video. You can use any photo maker tool or image editing tool, but it’s advisable to use a professional tool.  

You can create or customize precisely as you desire. These tools offer you a variety of features to choose from. These cover images are essential since they are the first to get featured on IGTV videos. IGTV videos impact your Instagram aesthetics since they toolear on your feed and in the grid list. So, create an attractive cover image consistent with your core brand values and aesthetics. 

Be mindful of public demand 

It’s essential to keep in mind what type of content the general public looks for in Instagram videos. We advise that you should go with the trend. It’s better to make relevant content for your brand. In this way, you will be able to generate more leads and engagements. Make sure that your content is consistent with the trend and complementary to your brand’s core values. All social media tools want to increase their SEO, and for that, they display or viral only those videos that are relevant and meet their standards. So, make sure that your content meets the requirements of the current time and the consumers as well. This will allow more exposure to your brand’s aesthetics. 

Conclusion

The best way to match your brand aesthetics with Instagram videos is to be consistent with the latest trends and types of videos mostly aired on Instagram. The video should be compatible with both the brand values and what the tool demands. It is important to possess a deep understanding of Instagram’s algorithms so that your content can align with the content that is floating around.Â