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The Unexciting Corporation, a multibillion-greenback tunneling startup led by Elon Musk, debuted a perfume product known as “Burnt Hair†on Oct. 11 and sold extra than 10,000 bottles in just a several hrs, earning $1 million in revenue.
“The essence of repugnant want,†reads its landing webpage. The fragrance costs $100 a bottle and is expected to start shipping in the initially quarter of 2023, in accordance to the website.
Musk initial touted the fragrance in September, tweeting, “Stand out in a crowd! Get recognized as you walk via the airport.â€
“With a identify like mine, getting into the fragrance organization was inescapable,†he tweeted on Oct. 11.
Musk has a record of launching random, quirky goods through his numerous technological innovation firms. In 2018, the Unexciting Firm offered a $500 flamethrower advertised as the “world’s most secure.†The company has also bought hats and fire extinguishers. Tesla, one more Musk company, has sold a Cybertruck-themed whistle, a residence brand tequila, and a pair of limited shorts—as a joke to poke enjoyment at Wall Avenue small seller who wager in opposition to Tesla stock.
