Elon Musk’s Tunneling Company Has Marketed $1 Million of Foul-Smelling Fragrance

The Unexciting Corporation, a multibillion-greenback tunneling startup led by Elon Musk,  debuted a perfume product known as “Burnt Hair” on Oct. 11 and sold extra than 10,000 bottles in just a several hrs, earning $1 million in revenue.

“The essence of repugnant want,” reads its landing webpage. The fragrance costs $100 a bottle and is expected to start shipping in the initially quarter of 2023, in accordance to the website.

Musk initial touted the fragrance in September, tweeting, “Stand out in a crowd! Get recognized as you walk via the airport.”

“With a identify like mine, getting into the fragrance organization was inescapable,” he tweeted on Oct. 11.

Musk has a record of launching random, quirky goods through his numerous technological innovation firms. In 2018, the Unexciting Firm offered a $500 flamethrower advertised as the “world’s most secure.” The company has also bought hats and fire extinguishers. Tesla, one more Musk company, has sold a Cybertruck-themed whistle, a residence brand tequila, and a pair of limited shorts—as a joke to poke enjoyment at Wall Avenue small seller who wager in opposition to Tesla stock.