FMCG companies have started worrying about sales
FMCG companies will not reduce the size of smaller packs. That is, you will get the same size as you were getting till now. The company will not increase the prices or reduce the weight.
For the last several days, you have been continuously inflation (inflation) would be struggling. True too. Fuel, food items have shown stars to the common man. In the midst of this, we have brought a good news for you. The thing is that fast-moving consumer goods FMCG ,FMCG) Companies will not reduce the size of small packs. That is, you will get the same size as you were getting till now. Now let us understand the matter in detail. Actually, FMCG companies have started worrying about sales. This is the reason why it is planned to maintain the entry level prices despite the rising cost and not reduce the size of the smaller pack.
Mayank Shah, senior category head of biscuit maker Parle Products, said that there will be no increase or decrease in the prices of small packs as it will adversely affect the volumes, especially when sales are showing signs of decline, said ET news. .
Entry-level and small packs account for up to 55% of FMCG sales. In this, Britannia and Parle account for 50-55% of sales in low priced packs like Rs 2, 5 and Rs 10. Personal care manufacturer Emami sells 23-24% small packs. Company’s Vice-Chairman Mohan Goenka said that while there has been no significant development in the sale of low unit price packs due to inflation. The company will not increase the prices or reduce the weight.
Here is the effect
According to Lalit Agarwal, Managing Director, V-Mart Retail, most of the people earn less than Rs 25,000 per month. These people are going through inflation, due to which they have suffered a further setback of Rs 2,000-3,000 in a month. Agarwal of V-Mart Retail said, “The impact is visible in cities where GDP per capita income is low.
Now let’s talk about statistics. India’s retail inflation hit an eight-year high of 7.79% in April on the back of rising input prices, which pushed up prices. In such a situation, FMCG companies are trying to improve the cost of small packs. Companies have more focus on small packs of 10 rupees more than five rupees.
Gagan Patil, Money9