The advertisement has been banned by the Central Consumer Protection Authority (CCPA) for violating the rules.
Naaptol fined Rs 10 lakh.
Central Consumer Protection Authority (CCPA) Has taken strong action against misleading advertisements. CCPA has found GlaxoSmithKline Consumer Healthcare Ltd guilty of showing misleading advertisements. (GSK Consumer Healthcare) to manufacture Sensodyne product in India ad off (Advertisement ban, instructed to do. The CCPA said in a release that the advertisement has been banned for violating the rules. The CCPA took suo motu cognizance of the matter and on January 27 passed an order against GlaxoSmithKline Consumer Healthcare.
The authority has also passed an order against Naaptol Online Shopping Ltd against the use of misleading advertisements and unfair trade activities in the promotion of its products. At the same time, CCPA ordered Naaptol to stop advertising on 2 February.
Order to ban Sensodyne’s advertisement within a week
The CCPA has asked GlaxoSmithKline to ban ads for Sensodyne nationwide within a week of the order. It has been said in the order that it has been shown in these advertisements that dentists from outside the country are advising to adopt this toothpaste. It has been said in the order that the company cannot show foreign dentists advising in this regard apart from the law in force in India.
Naaptol fined Rs 10 lakh
Apart from this, CCPA has also banned Naaptol online shopping from advertisements of ‘Set of 2 Gold Jewellery’, ‘Magnetic Knee Support’ and ‘Acupressure Yoga Slippers’. instructed to. Apart from this, a fine of Rs 10 lakh has also been imposed on Naaptol.
The order stated that Naaptol was directed to clearly mention in the episode offering the products for sale to the consumers that this is a recorded episode and does not show the live status of the inventory of the production. It directed Naaptol to immediately stop any practices that create artificial shortages of products, including showing that the product is only available today if it is also going to be on sale within the next 30 days.
The company has been asked to clearly display on its channel/platform running the promotion that this is a pre-recorded episode. The CCPA has also directed Naaptol to redress the complaints lodged between May 2021 and January 2022 and submit a report within 15 days.