Comcast NBCUniversal Teams with Stephen Curry’s Unanimous Media

Stephen Curry’s Unanimous Media signals to start with-glance offers with Common Studio Team and DreamWorks Animation. Thearon W. Henderson/Getty Illustrations or photos

In September 2020, Comcast’s NBCUniversal entered into a initially-appear deal with NBA celebrity LeBron James’ output enterprise SpringHill Entertainment following five decades with WarnerBros. Now, the media conglomerate is locking down yet a different NBA MVP to its roster.

As component of an ongoing research for cross-corporation expertise partnerships, Comcast NBCUniversal announced its first-at any time “Global Expertise Partnerships” deal with two-time NBA MVP Stephen Curry’s Unanimous Media output organization. The multi-12 months partnership consists of to start with-look enhancement offers with Universal Studio Group for scripted and unscripted television jobs and DreamWorks Animation for young ones and relatives content material.

“While Stephen is a globe class athlete, his brand name and mission transcends the basketball courtroom. The achieve of Comcast NBCUniversal’s diverse portfolio will make it possible for us to collaborate and help Stephen and Unanimous’ objectives and ambitions whilst generating compelling and impactful written content for a worldwide viewers,” said Jimmy Horowitz, Vice Chairman, NBCUniversal Company Affairs and Functions. “We aspire to perform with creators who want their impression to attain broadly across our content material ecosystem, which makes our partnership with Stephen, Erick [Peyton] and the workforce at Unanimous Media an suitable in good shape.”

“Our intention at Unanimous has usually been to develop material that is not only entertaining, but also uplifting and inspirational,” claimed Curry. “It’s amazing to envision all the distinct strategies we can make this vision come to life by incorporating all the awesome assets across Comcast NBCUniversal’s portfolio that has a footprint in all areas of media and enjoyment.”

“When we fulfilled with the group at Comcast NBCUniversal it was clear that they had completed their homework,” claimed Erick Peyton, Co-Founder, Co-Chief Executive Officer and Chief Creative Officer, Unanimous Media. “They introduced to us a vision for a real partnership that was creative, multi-dimensional and stayed correct to our mission. We cannot wait around to roll up our sleeves and get started out on tasks and material that shifts society in a significant way.”

A-record, manufacturer-driven output providers have develop into incredibly hot commodities in Hollywood recently, with Reese Witherspoon’s creation organization Hello Sunshine offering for $900 million previous thirty day period. Her banner is joined by a deluge of output outfits headed by the likes of James, Will Smith, Ron Howard and far more that are reportedly trying to get product sales or likewise lucrative in general bargains. From the studio’s point of view, these names currently have international fanbases that can be leveraged in a selection of methods for long term content material chances as properly as talent attraction. NBCU, for example, programs to associate with Curry beyond just generation.

In addition to the to start with-search discounts, Curry will lover with a lot of other brand names across the portfolio on a wide variety of on-digital camera and resourceful alternatives together with joining NBC Sports’ Golfing Channel for protection of the supreme team golfing celebration, the Ryder Cup.

The Ryder Cup is golf’s pre-eminent crew party that includes the best gamers from the U.S. as opposed to the finest players from Europe. Curry will be a part of Golfing Channel/NBC Athletics throughout a variety of platforms through the competitors and discuss to playing as a group and winning at the maximum degree. Curry will also develop initial material for Golf Channel’s critically acclaimed “Live From the Ryder Cup” coverage and GolfPass. Curry’s operate with the Ryder Cup will be featured internationally in Sky Sports protection of the level of competition across the United Kingdom and Eire.

Curry will also assistance start the reimagination of The Extra You Know, NBCUniversal’s PSA marketing campaign. In this current acquire on the 30+ calendar year initiative, Curry will sit down with artist and activist John Legend to focus on subjects relevant to variety, fairness and inclusion that will look across numerous of NBCUniversal’s platforms, like Peacock.

Other principles are in growth with the Amusement team as perfectly as NBC Information Studios, MSNBC, CNBC, Universal Parks & Resorts and Comcast’s Xfinity model.

Curry and Unanimous Media’s new arrangement also provides opportunities for models searching for to function with the celebrity. Jointly with Inventive Partnerships @ NBCUniversal, Curry and Unanimous Media will check out scaled associations with marketers that inspire relationship with Curry’s lovers and the media and technological know-how powerhouse’s world wide audience.

Comcast NBCUniversal has been building this “symphonic” cross-portfolio approach with a range of talent including the the latest Amusement Content deals with Meghan Trainor and Miley Cyrus, the Universal Studio Team deal with Seth MacFarlane, and the movie and television deals  across Common Images and Common Studio Team with Jordan Peele and Justin Lin.

The Unanimous Media govt workforce includes Jenelle Lindsay (EVP of Television set), Brian Tetsuro Ivie (Film and Feature Documentaries) and Kalyna Kutny (Podcast and Publishing). WME represented Unanimous Media in the offer.

Comcast NBCUniversal Teams With Stephen Curry’s Unanimous Media in Global Talent Deal

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