Since the major telecom companies like Jio, Airtel, and Vodafone Idea have increased their tariffs, there has been significant discussion around the state-run telecom corporation BSNL. This surge in attention is largely due to BSNL’s affordable tariff plans, which have attracted many users to switch from private telecom operators. While Jio, Airtel, and Vodafone Idea seem unconcerned about BSNL’s revival fund of ₹83,000 crores or the 25,000 towers set to rise to around one lakh by the end of March, they are alarmed by BSNL’s ₹397 plan. Let’s dive into the details of this plan that has sent ripples of concern among the giants of the telecom industry.
BSNL’s Game-Changing Plan
In response to the recent tariff hikes by private telecom firms, BSNL has launched a plan priced at ₹397 that is causing considerable unease among its competitors. This plan comes with a remarkable validity of 150 days, providing users with a blend of extensive validity, data, and free calling. The specifics reveal that users will enjoy unlimited free calling to any number for the first 30 days, followed by incoming call facilities for the remaining 150 days. Additionally, the plan includes 2GB of free data for the first month, after which users will continue to receive unlimited data at a speed of 40 Kbps. This strategic plan has been tailored for users who may also be using other SIM cards, particularly those seeking budget-friendly options.
Intensifying Competition with Jio and Airtel
The introduction of this plan by the state-owned telecom operator has set the stage for heightened competition in the telecom market. Following the tariff increases from private companies, BSNL has witnessed a growth in its user base. With the launch of its new plan, BSNL poses an even greater challenge to private operators. Furthermore, BSNL is preparing to roll out 4G services across many cities in India. The company has already set up over 25,000 towers, aiming to reach one lakh by March 2025. The government has also sanctioned a budget of ₹83,000 crores this year for the company’s revival, underscoring its commitment to enhancing BSNL’s infrastructure.
Strategic Partnership with MTNL
In addition to its competitive pricing strategy, BSNL has entered into a significant deal with MTNL, allowing it to launch 4G services in metropolitan areas like Delhi and Mumbai. Interestingly, both publicly-owned companies have been slow to introduce 4G services, making this partnership a crucial strategic move. As BSNL progresses with this cost-effective and robust plan, the pressure on Jio, Airtel, and Vodafone Idea is set to intensify. With the emergence of affordable plans, we can expect fierce competition among telecom operators in the near future.
Summary of BSNL’s ₹397 Plan
| Features | Details |
|---|---|
| Plan Price | ₹397 |
| Validity | 150 days |
| Free Calling | Unlimited free calling for the first 30 days; incoming calls for the remaining duration |
| Data Benefits | 2GB free data for the first month, followed by unlimited data at 40 Kbps |
As BSNL continues to innovate and introduce user-friendly plans, it is not only redefining its market position but also reshaping the entire telecom landscape in India.
