Brands are preferring to work with digital ‘influencers’, getting priority over film actors

Brands are preferring to work with digital influencers on digital platforms who are more popular than many big companies and film actors. In their book, brand experts Harsh Pamnani and Manish Pandey mention an emerging economy in the digital media sector.

Brands are preferring to work with digital influencers. (Representational Image)

brand digital platform (Digital Platform) on many majors and film actors (Film Stars) Digital Influencers With More Popularity (Influencers) (Social Media Influencers) Would love to work with. In their book ‘Booming Digital Stars: 11 Inspiring Stories’ compiled in India’s ‘Creator Economy’, brand experts Harsh Pamnani and Manish Pandey talk about an emerging economy in the digital media space. ‘Creator’ economy ,Economy, There is also a kind of business in which people blog, writing, comedy, music and through their different talents create online content and earn money on social media platforms.

According to experts, the size of this economy is huge and there are many opportunities in it.

This book, published by Pencil Select, tells the story of 11 such digital creators. It includes social media personalities like Bhuvan Bam, Ashish Chanchlani, Kavita Singh, Nikunj Lotia, Prajakta Koli, Ranvir Allahabadiya, Madan Gori, Team Naach, Yash Raj Mukhtey, Abhi & Niu and Ujjwal Chaurasia.

Big earnings of creators on digital platforms

The authors believe that these digital media professionals have created unique avenues of success by turning their passion or talent into businesses.

The book says that digital content can be sold multiple times, allowing creators to increase their revenue without spending time and effort. Many people pursue their passion part-time, so it is not easy to speculate on statistics related to the creator economy.

The authors wrote that the country’s top digital influencers are still more popular than film stars, corporate companies and many startups. This is one of the major reasons why brands are preferring to work with digital influencers.

Let us tell you that according to the guidelines of social media, if the sponsored content is a video, then the disclosure label should remain in the video for at least 3 seconds. For videos longer than 2 minutes, the disclosure label must remain in place for the entire timing of the portion where a product is being promoted. For audio posts, the disclosure must be clearly announced at the beginning and end.

(with PTI input)

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