Amul Milk is a household name in India, famously recognized for its catchy slogan “Amul Doodh Peeta Hai India.” Leveraging its immense popularity in the country, Amul has successfully established its presence on a global scale. This iconic dairy cooperative has not only dominated the dairy market in India but has also garnered international recognition. According to a recent report by Brand Finance, Amul has now emerged as the world’s strongest food brand, earning an impressive AAA+ rating. Its brand value has surged to an astounding $3.3 billion, surpassing last year’s number one brand, Hershey’s.
Amul Crowned as Number One Company
With a rich history spanning nearly 70 years, Amul has solidified its position in the global food industry. As per Brand Finance’s Global Food and Drinks Report 2024, Amul has claimed the title of the world’s strongest food brand, achieving a Brand Strength Index score of 91 out of 100. Notably, Amul’s brand value rose by 11% compared to 2023, cementing its stature at $3.3 billion. It’s key to note that brand value is independent of a company’s turnover; for the fiscal year 2022-23, Amul’s sales grew by 18.5%, reaching a remarkable ₹72,000 crores.
Amul: The Monarch of the Dairy Market
In the latest Brand Finance report, Amul received the same AAA+ rating as Hershey’s, but Hershey’s brand value fell by 0.5%, landing them in second place, valued at $3.9 billion. Amul reigns supreme in the Indian dairy market, holding a staggering 75% share in the milk market, an impressive 85% in the butter market, and a 66% share in the cheese segment. This market dominance is a testament to Amul’s commitment to quality and customer satisfaction.
Industry Insights on Leading Food Brands
Brand Finance has named Nestlé as the world’s most valuable food brand with a market value of $20.8 billion, down 7% from the previous year. Following Nestlé, Mondelez ranks second with a significant valuation of $12 billion. In the non-alcoholic beverage sector, Coca-Cola maintains its lead as the top brand, while Pepsi follows in second place. These rankings highlight the intense competition in the food and beverage industry and the strength of brand loyalty among consumers.
Table: Global Food Brand Rankings
| Rank | Brand | Brand Value (in billions) | Rating |
|---|---|---|---|
| 1 | Amul | 3.3 | AAA+ |
| 2 | Hershey’s | 3.9 | AAA+ |
| 3 | Nestlé | 20.8 | AAA+ |
| 4 | Mondelez | 12 | AAA |
| 5 | Coca-Cola | Not provided | AAA |
| 6 | Pepsi | Not provided | AAA |
Conclusion
Amul’s remarkable journey from a local cooperative to becoming a global food brand is inspiring. With its strong brand value and market dominance, it sets an example for others in the industry. As Amul continues to innovate and expand, it is well-equipped to maintain its leadership position in the ever-evolving food sector.
