Apple Audio, the tunes-streaming division of the Apple iphone maker, will be the new title sponsor of the Super Bowl halftime show, Apple announced in a tweet currently (Sept. 23), soon after PepsiCo ended a 10-year sponsorship of the well-known sporting activities function.
Apple Music’s sponsorship begins this time with Super Bowl LVII, scheduled to be performed in Arizona in February 2023.
Apple, the world’s most important business with a current market cap of $2.5 trillion, may perhaps have compensated close to $50 million a year for the five-year offer, in accordance to Sportico. When Pepsi signed its 10-year offer in 2012, it reportedly agreed to pay out far more than $2 billion, creating it a person of the premier athletics sponsorships in American heritage.
The Tremendous Bowl’s star-studded halftime exhibit is a single of the most viewed leisure occasions in the environment. The program’s past title sponsors contain AT&T, AOL, Walt Disney Corporation, E-trade, among other people.
The offer marks a key action of Apple’s foray into sports activities partnerships. The tech giant’s video-streaming arm, Apple Tv set, is bidding versus Amazon and Disney for the rights to stream the NFL’s Sunday Ticket offer of out-of-market video games now on DirecTV, for as a great deal as $2.5 billion per year.