Shraddha Kapoor has recently been making headlines for two primary reasons – her blockbuster film ‘Stree 2’ and her remarkable rise on Instagram. Released on the 15th of August, ‘Stree 2’ has outperformed major films featuring stars like Shah Rukh Khan and Salman Khan, becoming the highest-grossing film of 2024. In addition to her cinematic success, Shraddha has eclipsed several celebrities, including Priyanka Chopra, to become the second-most-followed celebrity in India on Instagram.
With 92.6 million followers, Shraddha stands second only to cricketing legend Virat Kohli among Indian celebrities. However, when it comes to Bollywood, she takes the lead, surpassing all other actors in follower count. Shah Rukh Khan and Salman Khan, renowned giants of Indian cinema, find themselves trailing behind her on Instagram, having 47.4 million and 69.3 million followers, respectively. Let’s explore the strategies that have helped her achieve this status.
Top Bollywood Celebrities on Instagram
- Shraddha Kapoor- 92.6 million
- Priyanka Chopra- 91.8 million
- Alia Bhatt- 85.2 million
- Katrina Kaif- 80.4 million
- Deepika Padukone- 79.9 million
How Shraddha Kapoor Became Number 1 on Instagram
Shraddha’s success on Instagram can be attributed to several key strategies:
1. Personal Social Media Management
Unlike many celebrities who rely on teams to curate their social media presence, Shraddha Kapoor personally manages her Instagram account. During the promotional phase of ‘Stree 2’, she mentioned in an interview with Shubham Mishra, “I handle my social media myself.” This personal touch allows her to maintain an authentic connection with her followers.
2. Engaging with Fans
Shraddha actively engages with her fans by responding to comments on her posts and interacting with their content as well. Many of her followers have likely noticed her presence in the comment sections. She enjoys this interaction, expressing in the same interview, “Social media is a great medium to connect with people. The comments I get are what entertain me the most. It keeps me coming back to engage and chat with everyone.” This responsiveness enhances her popularity and helps cultivate a loyal fan base.
3. Creating Engaging Content
Aside from promotional posts related to her films, Shraddha crafts her Instagram captions in a way that encourages engagement from her audience. For instance, a photo she shared on June 2 included a humorous caption: “Nothing bro… just posting a selfie from four days ago. Sunday just won’t let me take pictures today.” By keeping her content relatable and interactive, she invites her followers to comment and share their thoughts, fostering a sense of community.
4. Quality Over Quantity in Posting
Many celebrities share frequent updates, but Shraddha takes a different approach. She avoids posting unnecessarily and focuses on meaningful content. While she may promote upcoming releases with various photos and videos, her overall posting frequency is relatively low. This strategy ensures that each new post garners significant engagement, as followers eagerly await her updates.
Through these strategies, Shraddha Kapoor has not only made a mark in Bollywood but has also emerged as a dominant force on social media, captivating millions with her authenticity and engagement. As the landscape of stardom evolves, her approach serves as a compelling blueprint for other celebrities looking to amplify their social media presence while maintaining a genuine connection with their audience.
