Indians Prefer Luxury Homes Over Small Ones: Key Insights Revealed

Rajiv Sharma

Indians Prefer Luxury Homes Over Small Ones: Key Insights Revealed

Have you noticed the sudden surge in discussions surrounding India’s luxury real estate market? The rampant sales, increased earnings among high-net-worth individuals (HNWIs), and the keen interest of Non-Resident Indians (NRIs) in premium properties have contributed to this market boom. Despite soaring home prices, 3 and 4 BHK apartments have become the most sought-after options for homebuyers, as they offer more space compared to 2 BHKs. The demand for larger homes is especially high in metropolitan areas like Bengaluru, Chennai, Delhi-NCR, and Hyderabad. Let’s delve into why people are increasingly opting for bigger homes.

A Premium Lifestyle

According to a recent report by Knight Frank, an astonishing 173,241 homes were sold in India during the first half of 2024. Notably, 41% of these homes were priced over ₹1 crore. This trend clearly indicates a rising preference for premium living. But what factors are driving this shift?

The pandemic has significantly altered our perceptions of homes. With lockdowns and the rise of remote work, individuals have started to prioritize their living spaces. Consequently, there’s a growing demand for more room and higher quality amenities, which have become necessities rather than luxuries. This shift in mindset is particularly influencing the increasing demand for luxury homes in major cities like Mumbai, Bengaluru, and Delhi-NCR.

Desire for Larger Homes

Today’s homebuyers have changing desires. Modern buyers are not just seeking any shelter; they aspire for homes that reflect their lifestyle and status. Luxury homes are viewed not only as a residence but also as valuable assets that embody personal aspirations.

For instance, let’s take the millennials; there is a noticeable trend where many see luxury homes as a symbol of prestige. They are not merely purchasing a house; instead, they are investing in a lifestyle that blends luxury, comfort, and uniqueness. The luxury real estate market is continuously expanding as it is perceived as a solid investment for the future.

The NRI Factor

Another significant player in this market is the NRIs or Non-Resident Indians. Their increasing interest in luxury real estate has a profound impact. But what fuels this interest?

Many NRIs maintain a strong emotional connection to their homeland, and owning luxury property in India gives them a sense of fulfillment. Moreover, luxury homes in India are comparatively more affordable than in other global cities, making them an attractive investment option. Whether it’s acquiring a retirement home or renting properties for additional income, NRIs are actively investing in real estate in cities like Bengaluru and Mumbai. Furthermore, policies like RERA (Real Estate Regulation and Development Act) are enhancing market transparency, increasing its appeal to potential investors.

Key Takeaways

So, what have we learned? India’s luxury residential market is no longer confined to just housing; it is becoming a vital segment of the real estate sector. The impressive sales figures, evolving buyer preferences, and significant influence of NRIs signify that luxury is playing a crucial role in shaping India’s real estate landscape. This growing trend indicates that luxury home purchases will be a key driver for the expansion of the real estate sector in the coming years.

The surge in demand for luxury homes in India is not merely a temporary phenomenon; it reflects a shift towards premium living standards. People are now searching for homes that not only offer comfort but also serve as a testament to their success. Consequently, the luxury real estate market is poised to continue its forward momentum.

Rajiv Sharma

Rajiv Sharma is an experienced news editor with a sharp focus on current affairs and a commitment to delivering accurate news. With a strong educational background and years of on-field reporting, Rajiv ensures that every story is well-researched and presented with clarity. Based in Mumbai, he brings a unique perspective to national and international news.