The internet has really changed the way people interact and do business. Unlike the past
where businesses relied heavily on print media advertising, today most businesseÆ’s have
turned to social media and there is a good reason for that.
Studies have shown that more than 3.5 billion people use various social media platform
daily. Majority of these people not only use social media platforms to socialize but they also
willing to buy products or use services from companies or businesses that offer good deals.
Social media not only gives the business a chance to market their services to their target
clients but it also allows them to interact directly with their target clients. This is very
important because it helps the business to give their customers exactly what they are looking
for. It also helps to enhance customer loyalty.
If you really want to establish a successful social media campaign, then you must create a
detailed and accurate profile. The first impression is very important on social media. The first
thing that most people look for when they click your social media page is your profile nowadays
Tiktok has a great fan base. If they are impressed with what they see and read, then they are
most likely to follow you and possibly buy your products or service.
On the other hand, if they don’t like what they see and read on your profile, then they will
quickly exit and move to another business profile. So how can you create an attractive social
media profile? Below are 4 tips on how to make a good social media profile.
1. Ensure that you include your name, a short bio, and profile photo
The first important things that you need to include in your social media profile is your name,
profile photo, and a short bio. Most people usually confuse username and social profile
name. Username is the name that appears on your ULR while social profile name is the
name that appears just below your profile photo.
When it comes to a social media profile, it is your name that matters the most. You,
therefore, need to choose a name that users can easily remember or find you.
You also need to write a short bio of your business or company. Your bio should be short,
precise and straight to the point. It should tell your visitors what your business is all about
and how your target customers can benefit from it. Avoid being overly repetitive when writing
your bio.
You also need to include a great profile picture. Although what makes a great picture is still
debatable, one thing that we can all agree is that the profile picture that you post needs to be
of high quality. If you are creating a profile for a large company, then you are advised to use
the company’s logo as the profile picture. On the other hand, if you are the owner of the
business, then you should post your own picture.
2. Select a topic
Besides including your photo, name, and a precise bio, you need to go a step further and
discuss a topic that you are good at. This is very important because it will help establish you
as a professional in your respective niche.
Your target audience wants to know how you are different from others and this is the best
opportunity to establish yourself as a professional. Don’t just right about obvious facts that
everybody knows. Instead, go out of your way and write something that is fun, fresh and
informative.
3. Monitor your competitors closely
Monitoring your competitor’s program is very important in business. You will not only know
what your competitors are doing you will also know what to do to outshine them.
There are many ways of monitoring your competitors. First, you can search your competitors
on Google and trace their links. If you are not able to trace their links from a search engine,
then you can use Spokeo reverse phone lookup. This tool can help you to locate your
competitor’s social profile with ease.
The use of reverse number lookup is highly recommended for people who are not able to
find their competitor’s social media profile via normal Google search. So, you just need to
run a phone number search and locate all social media profiles and analyze social media
strategy.
4. Use visual content
Statistics have shown that visual content on social media profile usually gets 94% more
views than non-visual content. Visual content is not only attractive but it also helps you to get
the message to your target audience in a precise manner. Visual content is also more
engaging, memorable, understandable and relatable.
Conclusion
To run a successful business you should promote it everywhere. Nowadays, social media
strategies can help you to grow your business and make it closer to your target audience.
But it is not only enough to create a social network profile, but you should also carefully work
with it and put your attention on small details. Use these 4 tips to improve your business
profile.
Valerie Malecha is a content writer for Spokeo. Her main interests are travelling, meeting new people and trying something new. She is experienced in marketing, business, travel, and technology topics.